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Sony Forms New Entity: SONY INTERACTIVE ENTERTAINMENT LLC

In a PlayStation Blog post by SCEA Pres. and CEO, Shawn Layden, Sony announced that it is organizing Sony Computer Entertainment, Inc. and Sony Network Entertainment, LLC under a new entity, Sony Interactive Entertainment LLC. It says the result of the  change will be “bigger emphasis on developing pioneering platforms like PS4 and PlayStation VR, world-class games from our World Wide Studios development teams, and innovative network services such as PlayStation Vue“. The move appears to centralize all things PlayStation under one cohesive roof, better utilizing resources and sharing knowledge and practices. This is a welcomed move as it will certainly result in better software and services for the PS4 and other PlayStation platforms. 

SCEI Japan goes into more technical details of the new entity strategy of “retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users (ARPPU) and drive ancillary revenue” and a financial goal of “1,400 to 1,600 billion yen for sales, and 5 percent to 6 percent operating income margin for the Fiscal Year ending March 2018”. 

Head over to PlayStation Blog and read the official press release on SCEI-Japan press page for more information.  

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